Actinic SEO - Search Engine Optimisation

Optimisation checklist

1. Have you added unique content?
Write unique content, avoiding duplicate text from elsewhere, make sure it is informative and includes the main keywords for the page.

2. Have you filled in the meta tags?
The important ones are Page Title, Keywords (words each separated by a comma and space) and Description (a short sentence about the page).

3. Are you using H1, H2, H3 tags?
These heading tags tell search engines the important titles on your page, H1 for the most important heading (such as section name), H2 and H3 for sub headings.

4. Have you built incoming links?
Make sure to build and exchange quality relevant incoming links to your site which include your keywords.

5. Are you using a clean CSS layout?
Sites with bloated HTML table code and font tags can make it more difficult for search engines to read your main content. CSS layouts are more efficient and quicker and can make a big difference to your results.

Actinic SEO services

Even if you have gone through the check list above, you still may not be achieving high search results. This can be for a variety of reasons. You may have a low Google page rank through not enough incoming links, you may have too few or too many keywords on the page or maybe you just need help with the above tips such as checking if you have heading tags or changing to a CSS layout.

You may be relying on Google Adwords and PPC (Pay Per Click) advertising to get visitors to your site. This can add an expensive ongoing cost to your site and deprive you of the 75% of users who use the natural listings rather than clicking on paid for ads. So it is worth investing in optimisation for natural listings.

If you'd like help with your Actinic search engine optimisation, get in touch and an Actinic web developer will get back to you.